You can use the Wikipedia page effectively to improve the traffic to your website. Wikipedia is a website in which you can submit information about anything and you can also alter the information that is already provided by some other person. This option is for providing the additional information that can be added to the already submitted article. You can also write an article on your own by providing the valuable information and the details of the specification of the product. The specification should be in detail which could in the way of explaining the work and specification specifically. And the people who want to know the specification will visit the Wikipedia pages. If they find it useful, they will mention the information of your articles in the blogs and articles which are written by them.
Moreover they will suggest others to visit the website of the product or they will refer the Wiki links which you have incorporated in the Wikipedia page of your article. They will follow that hyperlink and reach the Wikipedia webpage. After reading your article if they get impressed they would click the hyperlink of your website that you have incorporated in one of the texts in your article on clicking them it will redirect them to the original website of yours. Likewise you can increase the traffic to your website using the Wikipedia pages. With the help of traffic to your website and the number of hyperlinks you have incorporated for your website, Google will provide the website rank.